ANALYSIS OF MARKETING MARGIN AMONG POULTRY EGG MARKETERS IN NKANU EAST L.G.A., ENUGU STATE, NIGERIA

Abstract

The study examined Analysis of marketing margin among poultry egg marketers in Nkanu East LGA of Enugu State, Nigeria. Objectives of the study were to describe the socio-economic characteristic of poultry egg marketers in the study area, determine the marketing margin per crate of poultry eggs in the study area and ascertain constraints faced by poultry egg marketers in the study area. A total of 120 poultry egg marketers were interviewed through the use of structured questionnaire. Descriptive statistics (percentages, mean) and Marketing margin were used to analyze the data collected. The findings revealed that majority of the farmers (60%) were female, mean age of the farmers was (28) and Average household sizes were 4 persons per household. The majority (92.50%) were married, 60.83% attend secondary level of education as their highest educational qualification, 87.50% engaged in full time marketing as their occupation. The majority (67.50%) do not belong to cooperative societies. The findings on the marketing margin shows that the selling price per crate of poultry eggs was N 900 and producers price N750, this gave a market margin of N150 per crate of poultry egg thereby proving that poultry egg marketing was profitable with positive market margin. The result shows that high purchase of poultry eggs from farmers/producers was the main constraint of poultry egg marketers in the study area with percentage of 29.17%. It is recommended that poultry egg traders should join cooperative societies to enable them access soft loans/credit and other benefits attached.